A bold new direction
Scuba Seekers is a diving centre in Egypt offering recreational and technical diving training, from entry-level courses all the way through to Advanced Trimix Instructor.
This was more than a rebrand. The goal was to give the dive centre a stronger, more confident identity — something raw, straightforward and impossible to miss.
I created a new visual identity built around a bold typographic logo, a reduced palette of red, black and white inspired by the Egyptian flag, and a minimal sans-serif type system. Thick-lined icons, illustrations and high-contrast graphic elements added another layer of personality to the brand.
From there, I carried the new identity across the website, online store and social media.
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Making a lot of diving information easy to navigate
The new Scuba Seekers website brings the bold visual identity into a structured digital experience.
There was a lot of information to organise, particularly around technical diving and the extensive training programme. The challenge was to make all of that content feel approachable rather than overwhelming.
I designed the site around a clear structure, consistent labelling, geometric grids and custom infographics, helping visitors find their way through courses, training levels and practical information without getting lost along the way.
Elvira (or Katoooot, as I like to call her) is an awesome website designer with a fantastic can do attitude. She truly understands my business needs. She is super creative in finding solutions and organising the chaos I threw at her. There's simply no comparison!
- Sameh Sokar, Tech Diving Instructor and Scuba Seekers OwnerA dive shop built around actual divers
Scuba Seekers also wanted to create an online store where students could find the equipment they actually need — based on gear the team uses and recommends themselves.
I designed and developed the store as an extension of the new brand, including a range of features for divers: mega-menu navigation, detailed specification tables, customisable products such as made-to-fit suits and colour options for fins and BCD wings, customer-care features and cross-selling.
The shop also connects with their ERP system, bringing a more complex e-commerce setup into the same bold and straightforward visual language.
