Elgaards Time Out

Branding & Broadcast Design for SPORT LIVE

Elgaards Time Out is a Danish sports interview show hosted by journalist Claus Elgaard for SPORT LIVE. Each episode brings a different figure from Danish sport into the studio for a conversation — usually over a cup of coffee.

I created the visual identity for the programme, from the logo and colour palette to the opening titles, credits and on-screen graphics.

Orange was at the heart of the identity, bringing energy and warmth to the otherwise restrained palette of yellow and grey. For the logo, I chose a rounded serif typeface to give the programme a friendly but sophisticated character.

The opening titles gave me more room to play. Inspired by the geometric compositions of Danish artist Richard Mortensen, I created a system of abstract forms and animated lines that could build rhythm and movement around the show.

The result was a visual identity designed to feel distinctly Danish, contemporary and at home on screen.

Branding    |    Logo    |    Opening Titles    |    Credits    |    Broadcast Graphics