Elgaards Time Out

Branding & Broadcast Design for SPORT LIVE

Time Out is a program developed for SPORT LIVE, a fully Danish sports channel dedicated to showcasing a wide range of underrepresented sports and events. Hosted by journalist Claus Elgaard, the show features in-depth interviews with key figures in Danish sports, offering thoughtful conversations — always over a cup of coffee.

To support SPORT LIVE's visibility goals, orange was essential in the show’s visual identity. I built a color palette around orange, yellow, and grey — balancing energy with contrast and warmth with clarity.

For the logo, I selected a rounded serif typeface to create a sense of friendliness and sophistication. A restrained use of orange allowed the dark grey type to stand out while maintaining visual impact.

The opening titles leaned further into the orange. Inspired by the abstract compositions of Richard Mortensen, I used geometric forms and animated lines to create rhythm and modernity — echoing Denmark's artistic heritage in a contemporary broadcast environment.