Sara Campbell is a four-time World Record-holding freediver and Kundalini Yoga teacher. Her approach brings together freediving, yoga, breathwork and philosophy, looking at the sport from a much deeper angle.
With more than 60 videos to bring together, the challenge was to turn all that knowledge into a digital experience that felt calm, clear and inspiring.
I created the visual identity and designed the VHX platform, from the master brand and course identities to the video content and promotional materials.
The identity is built around a timeless golden palette, a gentle circular logo, hand-painted textures, and an elegant combination of typefaces. I wanted the brand to feel calm and refined, but still have a sense of warmth and personality — something that reflected both Sara’s approach and the beauty of freediving.
From there, I carried the visual language into the VHX platform, designing the front-end experience around Sara’s content and the extensive video library.
The interface was kept deliberately simple, giving the content room to breathe while making it easy to discover the different courses and navigate through the training. The golden master identity acts as the visual thread throughout the platform, creating a consistent experience from the first introduction to the actual learning environment.
The result is a digital space that feels more like an extension of Sara’s practice than a conventional online training platform.
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One brand, six different courses
The six courses each explore a different aspect of freediving, from Deep Relaxation to Mental Management.
Each course have their own colour, while the main Yoga for Freediving content stays in the signature gold. That makes it easy to know where you are, but still feel that everything belongs to the same world.
And the system doesn't stop at the platform. The colours, typography, shapes and visual details travel from course artwork to VHX, then out into partner banners, dive magazines, social media, emails and print.
One visual language, lots of different places. The result is a flexible visual system that gives each course its own character while keeping the whole experience cohesive.
The courses were also integrated into Sara’s wider Discover Your Depths website. This was a collaboration with Sara and her team: they handled the website while I created the graphics and digital assets for the Yoga for Freediving content.
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