A little bit of craft, beautifully wrapped
Zaytouna creates handcrafted leather notebooks made with top-grain leather and high-quality paper — the kind of notebooks that make you want to write something down, even if you don't usually keep a notebook.
The name Zaytouna means “olive” in Arabic, and that became the starting point for the logo. I played with modern Arabic calligraphy to create a mark that felt contemporary while still connecting the brand to its Arabic roots. An elegant, understated colour palette completed the identity.
For the launch, I art-directed the photography with Katuak's in-house photographer, creating a visual library for Zaytouna's social media and e-commerce presence. Working together meant I could shape the styling, compositions and overall visual direction to make sure the photography felt like a natural extension of the brand.
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